PGD in Textile Merchandising

DETAILED COURSE OUTLINE

Course 1. Merchandising & Sourcing

Overview of textile merchandising principles and practices, Understanding the role of a textile merchandiser, Importance of sourcing in the textile industry, Exploring effective sourcing strategies, Studying the dynamics of supply chain management in textiles, Practical applications in sourcing processes, Detailed analysis of costing in textile production, Negotiation skills for successful merchandising transactions, Case studies on effective cost management, Principles of quality control in textile production, Assurance techniques for maintaining high-quality standards, Practical exercises in quality assessment.

Course 2. Textile Product Development

Basics of textile product design and development, Understanding consumer trends and preferences, Introduction to design software and tools, Creating prototypes for textile products, Conducting tests for product durability and functionality, Incorporating feedback for improvement, Exploring innovative materials and technologies, Case studies on successful textile product innovations, Hands-on projects for creative product development, Analyzing market trends and demands, Understanding consumer behavior in the textile industry, Developing products aligned with market needs.

Course 3. Textile Brand Management and Marketing

Basics of branding, Strategic brand management, conditions for successful brand management process, brand communication, corporate brands, trademarks, logo. Textile brand management and marketing, local and global  markets, marketing programmes and organisations. The economic, social, political, legal, and cultural environments; local and global textiles market opportunities, challenges, marketing strategies, creation and management of marketing programmes. Quantitative methods employed in market research in the textile industry. Role of market research in management and decision making.

Course 4. International Trade & Export

Understanding global trade regulations, Compliance and documentation in textile exports, Trade policies and agreements affecting the industry, Managing logistics in international textile shipments, Supply chain strategies for global trade, Risk management in international logistics, Developing entry strategies for international markets, Analyzing target markets and competition, Case studies on successful international market entry, Budgeting and financial planning for international trade, Currency exchange and risk management, Financial tools for optimizing international transactions.

Course 5. Textile Sustainability & Future Trends

Principles of sustainable textile production, Eco-friendly materials and processes, Certification and compliance standards, Exploring cutting-edge technologies for sustainability, Circular economy concepts in textiles, Case studies on sustainable textile businesses, Analyzing and predicting industry trends, Incorporating trends into product development, Future scenarios and planning- Addressing environmental and social challenges, Collaborative approaches for industry-wide sustainability, Developing solutions for a resilient textile future.