ABOUT COURSE

Course no 1. Principles of Marketing

Marketing and Marketing Process, Analyzing Marketplace, Marketing Information System, Knowledge management systems in marketing, Understanding customer, Consumer Value, Business Market, New Product Development, Product Promotion, Distribution and Retailing, Pricing techniques, Market intelligence, Market research, B2B Marketing, Personnel Selling, Marketing strategies, Branding.

Course no 2. Organizational Management

Evolution of management thought, classical, quantitative and behavioral schools; Interactions between organizations and their environments. The planning process; Strategic and tactical planning, developing planning premises, nature of managerial decision making, quantitative aids, management by objectives. Organizational structures; Behavior of the individual, work group, and organization; Coordination and spans of control, the informal organization; authority delegation and decentralization, groups and committees, managing organizational change and conflict. Motivation, performance and satisfaction; Building a high-performance team; Recruitment & staffing, Leadership, interpersonal & organizational communication, staffing and personal function. The control process; Budgetary and non-budgetary methods of control; Team performance measurement and improvement strategies. Use of management information systems.

Course no 3. Supply Chain Management

Introduction to Supply Chain Management, Production Planning and Master Scheduling, Materials Requirement Planning, Capacity Management and Production Activity control, Forecasting and Demand Management, Products and Processes, Lean Production, Total Quality Management, Strategic Supply Chain Management, Re-Engineering of the Supply Chain, IT-Enabled Supply Chain, Decision Support Systems for Supply Chain Management, Data Mining and Data Warehousing in Supply Chain Management.

Course no 4. Industrial Marketing

B2B versus B2C and Hybrids;  The B2B Market Environment, Category, Growth, Trends, competition;  Defining / Creating Value; The B2B Marketing Plan, Crafting Marketing Objectives and Strategy; Product / Service Portfolio Management; Pricing in the B2B marketplace; Marketing Communications; The Power of Going Digital; Using "Big Data" to Competitive Advantage; Blue Collar Marketing; Effective External Communications;  Customer Loyalty; The power of “Trust” in the B2B Marketplace; Customer Satisfaction; Trends and the Future of B2B Marketing.

Course no 5. Brand Management & Social Media Marketing

Basics of Digital Marketing; Digital Marketing Strategy Development; Digital Marketing Planning and Setup; Digital Marketing Execution; Social media marketing on Google, Facebook, LinkedIn, Twitter, Instagram, YouTube,  Digital Marketing Present and Future Brands and Brand Management; Customer-Based Brand Equity and Brand Positioning; Brand Resonance and the Brand Value Chain; Choosing Brand Elements to Build Brand Equity; Designing Marketing Programs to Build Brand Equity.