Industrial Marketing

PROFESSIONAL COURSE

• B2B versus B2C Hybrids
• The B2B Market Environment, Category, Growth, Trends, Competition
• Defining / Creating Value
• The B2B Marketing Plan, Crafting Marketing Objectives and Strategy, Product / Service Portfolio Management, Pricing in the B2B Marketplace
• Marketing Communications
• The Power of Going Digital
• Using "Big Data" to Competitive Advantage
• Blue Collar Marketing, Effective External Communications
• Customer Loyalty, The Power of "Trust" in the B2B Marketplace
• Trends and the Future of B2B Marketing